Getting fruity in New York

The Gourmand will transform Vitsœ’s New York shop into the Vitsœ Fruit Stand to coincide with ICFF and NYCxDESIGN 2014.

On discovering British food magazine The Gourmand, we were drawn to their exquisite still-life photography and articles on topics such as the legacy of Gordon Matta-Clark’s restaurant and artwork “FOOD” (written by Natasha Hoare). Of course, the paper stock is just so, and the magazine format sits a little taller and narrower than others, which made us smile – closer to a menu card, maybe? That their particular magazine is obsessed with food is almost superfluous.

As you do when a new acquaintance piques your interest, we have invited The Gourmand to our place. With our chairs, tables and shelving system at their disposal, The Gourmand will replicate a neighborhood fruit stand in our New York shop. A locally-sourced selection of fruit tarts, teas and homemade sodas will be served alongside The Gourmand’s archive of back issues and inspirations to introduce visitors to their award-winning magazine.

Visit us during this four-day event to relax and refresh in the comfort of our growing furniture collection: after being served from the adaptable 606 Universal Shelving System, visitors will be invited to pause in the comfort of the 620 Chair Program accompanied by the 621 Side Table, which is always there when needed.

Together with The Gourmand we have published a limited-edition recipe book with fruity recipes accompanied by commissioned illustrations. It will be free to visitors. Recipes by: Jackson Boxer, Gabriel Pryce, Missy Flynn, Bompas & Parr and Brad McDonald. Illustrations by: Gwendal le Bec, Yann le Bec, Bruce Usher, Jamie Brown and Jean Jullien.

Friday May 16 to Monday May 19, 11am–7pm Open Sunday May 18

Vitsœ Fruit Stand with
The Gourmand
33 Bond Street
NY 10012
T 1 917 675 6990